The need and desire for social acceptance is part of being human. It’s part of our community nature. The problem is this has produced a lot of noise that can get in the way of your success as an entrepreneur. You won’t just need to stand out against the competition. You’ll need to fight against everyone who wants attention and has an outlet for it.
Fortunately there are plenty of ways to make you and your start-up stand out against all the noise. It won’t be easy, but that’s the climate you face. Here are a few ways to make your brand striking and memorable.
Be Funny and Provocative
Humor is probably the best way to make your brand stick. If you have a funny advertisement or marketing campaign, people are more likely to share it. This will spread word of your product and while not everyone who hears it will turn into a customer, the chances increase dramatically of getting new consumers on your side.
However, don’t be funny for the sake of being funny. Have a point that stresses the value of your product. Make your marketing campaign stand for something as it will let consumers identify with something, further strengthening your brand. Doing this is naturally more difficult than just throwing out whatever joke works, but it’s worth the effort.
Manage Your Online Reputation
When you want to stand out as an entrepreneur, what you are actually managing is your reputation. You want people to think something specific when your product crosses their minds. What that is will vary depending on your product and stance — what won’t vary is the need to manage your online reputation.
It takes only a moment for your reputation to take a hit that will take years to recover from. That also means that you can use it to leave a strong impression. As a small company, you may not have a choice. Larger companies can simply bully you with their larger campaigns. For example, you can encourage customers to review you on review sites, effectively using the site’s reach as your own.
Create Content to be Shared
Going viral is what many companies want to do, but few actually succeed in doing. For the uninformed, going viral happens when many people share content in a short period of time. Each person who shares it exposes to more people, some of whom will share it. It creates an avalanche of shares, which results in a lot of exposure.
What tends to go viral varies from time to time. Generally, short and punchy content goes viral the most. It doesn’t necessarily have to be funny, it just needs to provoke the right kind of situation. Interestingly, you may not necessarily want to focus it on your target market. You should already have their attention. You want to make them think about a friend or a group that may enjoy your video, and use that thought to spread your influence.
If you want your branding to stand-out as an entrepreneur, you’ll need to make it consistent. Swaying or constantly changing your branding can dilute your marketing campaign’s effect tremendously. It’ll look like you either cannot decide on what message you want to send or you’ll attract different target markets from what you want.
The fact that it affects your message is important. You’ll have trouble attracting consumers who believe in your brand and message because the brand and message itself will be unclear. This can keep you from developing a strong and loyal customer base, which will hamper your ability to grow later on.
Utilize a Mascot
Your company symbol will be an important part of your branding, but the problem is that it is impersonal. It makes you seem like a cold and literally faceless entity, which can cause problems when it comes to developing consumer loyalty. Fortunately there’s an easy solution to that, and it is creating a mascot.
A little cartoon character is approachable and easy to recognize. Your company is no longer a blob of opinions and products, but a cute little critter or whatever you choose your mascot to be. It also opens up a lot of opportunities for humor and consistency.
Making your brand stand-out as an entrepreneur is vital if you want to succeed. There’s so much noise to cut through and if you don’t bring the right marketing campaign to the table, your product will vanish in it. Put in the time and effort. Stand out and you’ll succeed.